In the article, “ Is Gen Y Becoming the Frugal Generation? ,” 20SomethingFinance.com ‘s GE Miller discusses his reflections on a recent report on the spending behaviors of Generation Y (ages 18-34). Gen Y, commonly referred to as the “Millenials,” has shown their frugality in this report through their purchase patterns. This generation is actively seeking ways to save money by researching their purchases and choosing low prices over brand name.
GE Miller goes on to convey his thoughts as to why this prudent approach to spending is taking place:
Are these Millenials, who have lived through the Great Recession exhibiting the cautious characteristics of the generation that lived through the Great Depression? Check out “ Is Gen Y Becoming the Frugal Generation ” and let us know what you think.